The ideal way to calculate the usefulness of a business or a product is by comparing the total effort and money invested in it with how much you gained from it. It has been approximately one and a half years since I’ve been blogging now.
During all this time I’ve personally calculated the benefits of blogging almost every day, but it would be only unfair if I kept the secret to myself and not shared. Though of course, it’s practically impossible to go back in time and share every tiny detail of my personal blogging-benefit, moreover asking someone exactly how much money they make is very personal, and it’s not something I’m entirely comfortable posting, but I’ll still give you an idea.
Three Ways How My Blog Helps Me…
Since the last six months or so, I’ve been earning somewhere around 10-30 thousand Indian Rupees a month, from my blog. And to do so, I use a mix of different revenue sources — ranging from sponsored posts to running Google Adsense to affiliate links to product reviews. And this includes money that my blog directly generates for me. Some indirect ways it generates me money, include…
Other than direct earning, freelancing also helps me make some money. And during the early phase of blogging, freelancing can be a good way to sustain the travel needs. I’ve done numerous jobs on platform Upwork (Freelancer is another similar freelancing platform), related to travel writing and photography. Other than this, I’ve also written for an offline magazine in India for extra income. Now where my blog isn’t directly associated with the money I generate by freelancing, if I look at it indirectly, most of the freelance work I’d received in past was because of my blog. I mean contacting employers with a long and impressive portfolio always help, and you know that, right?
Sponsored Or (Free) Media Trips Because Of My Blog
There’s no denying the fact that if you’ve started travel blogging, no matter how good or bad you write, you’re eventually going to get (free) sponsored trips. It’s almost as voluntary and inevitable as drinking water after food. I get my first free blogging trip after 3 or 4 months of my blogging stint. And as my blog gained more popularity, free trips only became bigger and more frequent. [Read: How To Land You First Few Sponsored Trips]
For an instance, during my recent trip to Europe, I only had to spend between 60 or 70 thousand Rupees, including flight costs (READ HOW) because everything else was sponsored. I’d free dinner coupons at many places, free public transport, prepaid hotels at most of the places — all because I was on media trips in 6 different countries. Tourism boards in Germany, Switzerland, Austria, Slovakia and Hungary were supporting my travel in one way or the other.
If I’d paid money for each and every activity I did in Europe, whether it was a 3 hour 150 Euro (or INR 10,000) VIP Entry to Vatican Museums or a 7 hour 200 Euro Segway Tour, I’d have had to take a minimum of 10 lakh Indian Rupee credit. But since my blog helped me gain free tours, I only paid 60 or 70 thousand. Now tell me if you won’t count that as an income?
How Much I Invested In The Business So Far
Given that I know a bit of all — from minor wordpress coding to improving SEO to photoshop-ing as a rookie computer designer — I handled all backend by myself. I’ve even built my website — from home page to its coded sidebars — by myself. No outsiders involved. But even if I’d hired someone, it wouldn’t have cost much, because such a skill is cheaper in India.
The only investment I’ve done so far is of buying hosting and the domain name. And how much they costed in 1.5 years? Definitely not more than 10 thousand Indian Rupees!
Calculating the benefits of running a travel blog if you wanted to travel the world? What do you think? Spill in comments below!
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