When I started blogging in 2015, I had no idea what a media kit is, and how crucial it is to have one for my travel blog, particularly if I wanted to travel the world as a travel influencer, often partnering with brands for a sponsored trip.
I remember for the initial few months of blogging, I contacted about a hundred travel companies and wrote them emails without a media kit attached to it, and it either gave me no positive response or no response at all. Though back in days, I thought it was because of the fact that I was new at blogging and I’ve fewer followers on my social media networks and not many people are reading my blog either, I think now that I look back at it, I can assure myself that it was because my email spoke highly of my inexperienced blogger-self. A 500-word long email with no media kit attached was, in fact, the reason (consider sending a 500-word email to an employer with no attached resume).
So, having a media kit is important — particularly if you’re looking at blogging as a long-term plan and want to gain travel sponsorships and make money from blogging.
How To Create A Media Kit For Your Blog
If you aren’t sure what a media kit is, imagine it as your portfolio or a resume you take to an employer while applying for a corporate job — a brief document speaking about you and your blog’s market-value.
A Media Kit talks about your skills, interests, your blog’s statistics and the value you can add to a sponsor if they decided to work with you.
Start with what all topics you write about, and the focus area of your blog — is it backpacking or luxury travel or something else. Other than this you talk about your social media reach and any other marketing channels you have. If you write for any other publications, mention that as well. All in all, a media kit is a 1-2 page of text and images and links that (honestly) brags about your blogging career.
Media Kit Format
- Your name | Your bio
- A photo of you
- Your blog name | About your blog
- Your blog’s statistics – Page views, monthly unique traffic, social media followers, and your blog’s demographics.
- About any other major publications, you regularly write for
- Details about any media coverage or awards you’ve won
- Services you offer: writing travelogues, doing product reviews, make travel videos, do professional travel-photography, organize travel events/meetups, or anything else
- Your previous sponsors/clients – add details of any previous campaigns and the kind of engagement you provided to them. Link back to any pages having more information. Include as many numbers and figures as you can
- Testimonials from previous client/sponsors
Other Things To Keep In Mind
- Never have more than 2 pages of your media kit — no one’s going to read it.
- Try having a pdf format (if you have more than one page). For one page, however, either a pdf or a jpeg works. Avoid a word doc, as they don’t look impressive.
- I used photoshop for creating my media kit as it allows easy designing options.
- Always save your media kit in the original form so you can go back and easily change and update your numbers, stats etc. For example, I edit my media kit in Photoshop, so I save everything in a psd format so that I can go back and make changes as needed.
Also Read: How To Make Money From Travel Blogging
If you found this post useful, why not Subscribe to my monthly newsletter (shared only once a month!) and get my posts and exclusive tips on traveling, delivered to your inbox!