When I started blogging in 2015, I had no idea what a media kit is, and how crucial it is to have one for my travel blog, particularly if I wanted to travel the world scoring sponsorships.
I remember for the initial 4 months of blogging, I contacted about a hundred travel companies, and wrote them emails without my media kit — resulting in no positive response, and often, no response at all. Though initially, I thought it was because of the fact that I was new at blogging and my readership wasn’t impressive enough, I think now that I look back at it, I can assure myself that it was because my email spoke highly of my inexperienced blogger-self. A 500-word long email with no media kit attached was, in fact, the reason (consider sending a 500-word email to an employer with no attached resume).
So, having a media kit is important — particularly if you’re looking at blogging as a long-term plan and want to gain travel sponsorships and make money from blogging.
How To Create A Media Kit For Your Blog
If you aren’t sure what a media kit is, imagine it as your blog’s resume, or a portfolio. A brief document speaking about you and your blog’s market-value.
It talks about your skills, interests, your blog’s statistics and the value you can add to a sponsor. Mention what all topics you write about, and the focus area of your blog — is it backpacking or offbeat travelling or something else. Other than this you talk about your social media and any other marketing channels you have. If you write for any other publications, mention that as well. All in all, a media kit is a 1-2 page of text and images and links (honestly) bragging about your blogging career.
Media Kit Format
- Your name | Your bio
- A photo of you
- Your blog name | About your blog
- Your blog’s statistics – Page views, monthly unique traffic, social media followers, and your blog’s demographics.
- About any other major publications, you regularly write for
- Details about any media coverage, awards, honours
- Services you offer – such as sponsored posts, product reviews, travel-photographs, organising travel-events etc
- Your previous sponsors/clients – add details of any previous campaigns and the kind of engagement you provided. Link back to any pages having more information
- Testimonials from previous client/sponsors
Other Things To Keep In Mind
- Never have more than 2 pages of your media kit — no one’s going to read it.
- Try having a pdf format (if you have more than one page). For one page, however, either a pdf or a jpeg works. Avoid a word doc, as they don’t look impressive.
- I used photoshop for creating my media kit as it allows easy designing options.
- Always save your media kit in the original form so you can go back and easily change and update your numbers, stats etc. For example, I edit my media kit in Photoshop, so I save everything in a psd format so that I can go back and make changes as needed.
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