Instagram is one of the most powerful marketing tools for travel bloggers in 2025, remaining only behind YouTube and Facebook as the most used social media platforms.
With a dynamic algorithm, Instagram provides excellent opportunities to reach your audience, increase your following and successfully grow your brand. It is even possible to get paid as an influencer by just being active on Instagram nowadays.
With the number of users and posts increasing daily, however, it is important to have a well-curated Instagram profile to break through the noise and catch your audience’s attention.’
From content strategy to audience engagement, this guide highlights everything you need to successfully grow and optimise your Instagram and social media presence.
How To Create An Impressive Instagram Travel Influencer Profile
Create an Aesthetic Instagram Feed
Beyond capturing breathtaking content, travel bloggers should consider how their Instagram profile appears to their audience, and this is something that can be done even before their travels. Posting consistently, having an aesthetic feed and telling a story through your content will help attract and engage your followers and potential viewers.
Using Instagram post templates can help maintain a cohesive profile, appearing professional and visually pleasing. It’s a great idea to choose a particular style and colour palette in your template to establish a brand that viewers know as uniquely yours.
When you begin your travels and blogging, use a mix of content, from images of food to videos of cultural experiences, to ensure your Instagram grid shows diversity in content. Instagram highlights are a great way to show your categories of content, for example, you could have different destinations, a collection of food or even a group of your top travel tips.
By using an editing tool like Adobe Express, you can use presets or filters to give all your content a similar look, keeping your feed sleek and professional. If you post quotes, travel tips or itineraries on your Instagram, templates can help your content maintain consistency, using brand fonts and colour palettes across static and carousel posts. If you want to see all your photos, graphics and content in your feed before posting, scheduling and planning tools are a great way to plan your content in advance, ensuring your grid is aesthetically pleasing.
Optimise Your Bio
First impressions matter. Having a clean and attractive profile can be the key to growing your brand. Your audience wants to know a little bit about you, including what you intend to post on the page, places you’ve travelled and your country of origin. Here are our top tips for making your profile stand out:
- Pick a short and clear username: choose a clear, catchy and relevant username to make your profile easy to find. If you can avoid using numbers, periods or underscores, it can make it a lot easier for users to search for and find you.
- Write an engaging bio: your bio should be short but engaging, quickly telling viewers who you are and what you do. Having a link or point of contact in your bio can make you more reliable, approachable and accessible, increasing engagement and traction for your other social media accounts.
- Add a fun profile picture: whether you choose an iconic landmark, logo or an image of yourself, make sure your profile is identifiable, good quality and fun. You can also play around with editing tools to remove the background or add colours aligned with your brand and colour palette.
Develop a Content Strategy
To stay consistent and remain relevant, you’ll want to plan your content strategically. Instagram allows you to schedule your posts, so you can work hard at curating your posts when you have time, and you can choose to automatically post them at a tactful time. Depending on where your audience lives, strategically timed posts are usually in the evening when people get home from work or over the weekend. This is when people are more likely to be on their phones and can engage with your post, boosting your visibility.
Posting around 3-5 times per week can help you stay relevant, and the algorithm may begin to prioritise your posts. Also, mixing up the format of your content can attract a wider range of people, and Instagram’s algorithm can favour more diverse profiles.
Utilising reels, static images, and carousel posts can help not only tell your story but also frame it too. Reels are great for reaching a wider audience and allow you to share highlights or short clips, but static images are a good way to frame the moment, allowing for a greater description in the caption or adding to the aesthetics of your Instagram profile.
Grow Your Page
When you begin to find your feet in creating engaging and aesthetic content on your Instagram profile, you might want to think about how to grow your account.
Growing your page often means increasing your followers or the number of people who engage with your posts. There are tried and tested ways to do this, but ultimately, consistency and patience are key to growing your page.
Effective ways to grow your Instagram profile
Use relevant keywords in your captions
Using simple words that describe what your content is about can seem a little boring, but there is an art to tying it into your more compelling written captions.
When you use keywords, it helps the algorithm understand what your post is about and will show it to the people interested in this content. For example, if you’re blogging your way through the Kokoda Trail, remember to use the title of the trail, so that it’s optimised for the platform.
Collaborate with other creators
You can also stand out to relevant viewers through engagement with other travel bloggers. Commenting, liking and tagging other accounts can increase visibility and help build a network on social media.
Collaborations are great for monetisation and are an effective way to grow your audience. Through success, you might find blogging a great way to make money, through sponsorship, affiliate marketing and even through sales.
Be authentic
Travel bloggers need to establish themselves as a trusted guide. So If something wasn’t a good experience or a place is not worth visiting, you should mention that in the post, as this helps your audience trust you and your perspective.
It all boils down to this: if people can really trust your recommendations and takes, and know that your perspective will never be biased or swayed by money or even contractual obligations from your corporate partnerships, then you will become truly influential.
Promote your page wherever you go
Venturing out into the real world is always a great way to get your profile seen by real people. So along your travel journey, tell people about your page and let them know they can follow along on your adventures by following your profile. This will help you gain a wider and more organic audience, and since you’ve met these people in person, they’re more likely to engage with your posts.
Conclusion
With the right content strategy and some time and effort, your journey as a travel blogger can be super fulfilling and rewarding. It can be a place where local travellers come to learn niche content about specific landmarks, or it can become a global channel that inspires travellers all across the world. The options are endless.
To boost your Instagram profile, remember to create an aesthetic Instagram grid on your profile and optimise your bio so people can find you easily. Then, add keywords to your captions and utilise the tried and tested methods to grow your profile.
Finally, remember that consistency and patience are key – if you commit to posting often and long-term, your profile will grow and become a place where people come to see some great travel content!
