Travelling to Europe? Run a blog? This guide can help you find sponsors and travel Europe for free.
If you run a travel blog which is fairly new and thus, doesn’t help you score many FAM trips, do not worry. Travelling the world on FAM trips isn’t a big deal. In fact, the reality is, if you continue blogging and gaining more followers, even if at a slow rate, you’re eventually going to end up attending FAM trips to one country, or the other.
Brands and tourism boards are constantly looking for bloggers, in new markets, for delivering their brand message and convince more people to visit them. But are they contacting you?
I guess not!
As I always say, if they aren’t contacting you, why not you contact them. Send them an email introducing your blog and tell them about your blog’s reach, and how it can help them redirect your readers to their website and social media accounts. Do not forget to share a Media Kit though. [Read: How To Prepare A Media Kit For Your Travel Blog]
Tips To Find Sponsors For Your Blogging Trip To Europe
Europe is a big fish market for bloggers when it comes to FAM trips, or bartering with brands. Because the entire continent depends on tourism, and almost eveyone in the tourism market here has enough money to market themselves. I found it relatively easier to find hostels interested in offering me a place to stay, and even pay a little, all I had to do was promote them in return. A few tourism boards, if couldn’t completely sponsor me, did so partially by offering me free travel in their city, city maps, dinner coupons etc.
So if you’re a blogger and are planning your next blogging trip to Europe, the following tricks may just help you find some free travel.
1) In Europe local and country tourism boards actively promote their destination, so write to the tourism board of the city you’re travelling to. I’ve personally found that local tourism boards (like Frankfurt or Stuttgart tourism board) are often more interested in working with bloggers than the country tourism board (like the tourism board of Germany). And if they do work with bloggers, they work with top bloggers. So start writing to local tourism boards.
2) However, it is not necessarily true that all countries have a tourist board looking to market their destination with bloggers. Italy for one, is an idea example. During my recent press trip, I was particularly helped by Bratislava tourism board, Frankfurt tourism board, and Basel tourism board (the only tourism board who wanted to work with an Indian travel blogger, among all other destinations in Switzerland). Look for a way to cover your travel costs inside Europe. FlixBus (an international bus service in Europe) and EuRail (the international railway service in Europe) for example, actively work with bloggers from across the world. I was helped by Flixbus for instance. What’s better is, when you produce any content on your blog or social media, it even gets a share by these biggies, which means a Facebook post which shared your 3000+ followers on Facebook, if shared by Flixbus on their Facebook page, can reach to 1.3 million Facebook fans of Flixbus.
Then, if you are looking for a way to cover your travel costs inside Europe. FlixBus (an international bus service in Europe) and EuRail (the international railway service in Europe) for example, are actively working with bloggers from across the world at this moment. I was helped by Flixbus for instance. What’s better is, when you produce any content on your blog or social media, it even gets a share by these biggies, which means a Facebook post which shared your 3000+ followers on Facebook, if shared by Flixbus on their Facebook page, can reach to 1.3 million Facebook fans of Flixbus.
3) In popular tourist places like Rome, Paris, Prague, Barcelona etc., you can contact local tour operators. And to find local tour operators, you can use websites like tripadvisor.
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